Why Zomato's Green Fleet is a regressive move that solves no real issue?

Context: Deepinder Goyal, the CEO of Zomato, recently announced a "Pure Veg Mode" with a dedicated "Pure Veg Fleet" identified by green boxes. This fleet will only deliver from vegetarian restaurants and won't handle meat products at all.

While Zomato claims this caters to strict vegetarians concerned about food origin and handling, existing packaging already keeps orders from different restauarants separate. So, does this new green fleet solve a problem?

India is grappling with increasing societal polarization, a kind of dark age. Introducing a color-coded system might create further division. People who already discriminate against meat-eaters could use this to target them.

Furthermore, housing societies with existing, illegal vegetarian-only food bans might extend them to red Zomato deliveries.

I would not be surprised if a mob attacks a delivery person, alleging they placed meat in the "holier than thou" green boxes. When that day comes, let us remember to hold Zomato accountable.

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