Why Zomato's Green Fleet is a regressive move that solves no real issue?

Context: Deepinder Goyal, the CEO of Zomato, recently announced a "Pure Veg Mode" with a dedicated "Pure Veg Fleet" identified by green boxes. This fleet will only deliver from vegetarian restaurants and won't handle meat products at all.

While Zomato claims this caters to strict vegetarians concerned about food origin and handling, existing packaging already keeps orders from different restauarants separate. So, does this new green fleet solve a problem?

India is grappling with increasing societal polarization, a kind of dark age. Introducing a color-coded system might create further division. People who already discriminate against meat-eaters could use this to target them.

Furthermore, housing societies with existing, illegal vegetarian-only food bans might extend them to red Zomato deliveries.

I would not be surprised if a mob attacks a delivery person, alleging they placed meat in the "holier than thou" green boxes. When that day comes, let us remember to hold Zomato accountable.

Comments

First Rejection

About four years ago, I self-published my first novel, I Want Your Life . Self-publishing was not my initial plan. Like most aspiring writers, I envisioned my book being published under the label of one of the prominent publishing houses in the country, such as Penguin or HarperCollins. However, my editor gave me a reality check and explained that large publishing houses receive several submissions daily, making it highly unlikely for a first-time writer to get noticed. More than the prestige of being published under an established banner, my excitement lay in seeing my story in the form of a book. So, I chose the self-publishing route. After months of back-and-forth with my publishing team - proofreading, editing, revisions, illustrations, book registration, and printing - my book was finally out. It was truly a dream come true. The upside of self-publishing is the sweet certainty of getting published. The downside, however, is that you are responsible for everything, including promot...

Book Review : Scion Of Ikshvaku

Author : Amish Tripathi Genre : Mythological Fantasy Published On : 22 June 2015 Watch trailer on Youtube Buy Online! As the makers put it, this first installment of the Ram Chandra series is the most awaited literary blockbuster of the year. The frenzied wait had its effect on me, as I had pre-ordered a copy, days before its release. Obviously, the most weighted factor which prompted me into this craze was The Shiva Trilogy, the previous work of the boring banker turned happy author. Shiva Trilogy achieved its cult status for two major reasons: a) the plot being discussed offered a welcome change from the modern day love stories that had mushroomed up in the post Chetan era. b) The author had meticulously researched through Vedas and other ancient texts, and had reconstructed the very image of Shiva, into a very capable man rather than a miracle performing God. To quote the First City, Amish had succeeded on reintroducing Hindu mythology to the youth of t...

an Exclusive Inclusivity

Inclusivity is a popular term in modern-day discourse. Quite literally, the term inclusive refers to the habit of including everything or all types of people—irrespective of their backgrounds, beliefs, or personal preferences—as long as one’s actions do not cause harm to anyone else. Inclusivity is relevant because it ensures equity, social cohesion, and diversity of thought, which is why most modern-day progressive societies aspire to be as inclusive as possible. So that everyone feels welcome. So that no one feels left out. If you have watched Modern Family, you might know what I am talking about. The show has taken the example of a family and has beautifully incorporated inclusivity into it. You see a divorcee, an interracial couple, a homosexual couple adopting an orphan child, a person who loves dogs living with a person who doesn’t, and your good old traditional family—all living in harmony. Sure, they have their differences. But nobody belittles anyone for their choice of life. ...

can you vish?

Search This Blog